Course Catalog

Advertising Foundations

Description

Learn the fundamentals of effective advertising and marketing communications. Former NYC ad executive Jane Barratt provides an overview of the current media landscape, and the building blocks and relative costs of a basic advertising plan. She outlines the basic process of getting your message to market and provides tools to help you refine your market focus, define your customer profiles, and establish your overall media strategy. Whether you want to do it yourself, partner with ad agencies, or work in a corporate marketing department, this course will help you understand what the ad footprint of any company, regardless of size, needs to succeed.

  PMP CAPM PgMP PfMP PMI-PBA PMI-ACP PMI-RMP PMI-SP
Technical0.000.000.000.000.000.000.000.00
TM
Leadership0.000.000.000.000.000.000.000.00
TM
Strategic1.251.251.251.251.251.251.251.25
TM
Totals1.251.251.251.251.251.251.251.25
TM
113 Reviews

1.25 PDUs

PDUs
Delivery Method

On-Demand

PDUs
Start Date

04-Nov-2015
22-Sep-2016

PDUs
Locations

PDUs
Languages

English