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Persuasive Selling

Description
Understanding how people think and behave is key to mastering the art of persuasion and an essential ingredient to any successful sale. In this course, Brian Ahearn draws on the work of social psychologists and behavioral economists to provide concrete, actionable items and transferrable ideas to each stage of the sales process. To begin, learn the eight psychological concepts that you can employ throughout the sales workflow: reciprocity, liking, social proof, authority, consistency, scarcity, compare/contrast, and because. Next, learn how these concepts play a role in the early stages of the sales cycle, as well as how they can help you realize the qualities of your ideal client, deliver presentations, handle objections, negotiate, close, and ask for referrals. Lastly, learn how to grow from each sale and continuously refine your approach.
Activity ID
100020003171
Language
English
Customized Training
No
Provider
Lynda.com (LinkedIn Learning)
Provider Contact
Megan Russell
+17216582 (phone)
+1805 684-5900 (fax)
ldc-projectmanagement@linkedin.com
Website
http://www.linkedin.com/learning/
Professional Development Units
  • Technical
    0.00 PMI-ACP®
    0.00 PfMP®
    0.00 PMI-PBA®
    0.00 PMP®
    0.00 PgMP®
    0.00 PMI-SP®
    0.00 PMI-RMP®
  • Leadership
    0.00 PMI-ACP®
    0.00 PfMP®
    0.00 PMI-PBA®
    0.00 PMP®
    0.00 PgMP®
    0.00 PMI-SP®
    0.00 PMI-RMP®
  • Strategic & Business
    1.00 PMI-ACP®
    1.00 PfMP®
    1.00 PMI-PBA®
    1.00 PMP®
    1.00 PgMP®
    1.00 PMI-SP®
    1.00 PMI-RMP®
More Information about Lynda.com (LinkedIn Learning)

Contact Information for this Activity

Contact Name
Megan Russell
E-mail Address
mrussell@linkedin.com
Phone
805-755-1880
Fax

Locations, Dates and Times (1)