Course Catalog

Marketing Foundations: The Marketing Funnel - DO NOT USE - duplicate

Description

Your goal as a marketer is to turn prospects into buyers. But there's a lot more than conversion to consider when talking about marketing. That's why the marketing funnel is such a popular representation of the customer experience. The funnel is the foundation by which we understand the customer's journey on the path to purchase. It's a model all customers experience and it's incredibly important to your marketing foundation. In this course, expert Brad Batesole demystifies the marketing funnel and shows how to use it as a tool to help your campaigns succeed. Learn about the five unique segments of the funnel: awareness, interest, desire, action, and loyalty. Explore touchpoints and discover how to create campaigns that drive customers through the funnel. Plus, find out how to improve the performance of your funnel, and evolve it to meet the changing needs of your business and your buyer.

  PMP CAPM PgMP PfMP PMI-PBA PMI-ACP PMI-RMP PMI-SP DASM DASSM DAC DAVSC
Technical0.000.000.000.000.000.000.000.00
TM
Leadership0.000.000.000.000.000.000.000.00
TM
Strategic1.001.001.001.001.001.001.001.001.001.001.001.00
TM
Totals1.001.001.001.001.001.001.001.003.00
TM
6 Reviews

1.00 PDU

PDUs
Delivery Method

On-Demand

PDUs
Start Date

16-Jan-2018

PDUs
Locations

Contact provider

PDUs
Languages

English